svmcreative has picked a winning company name

For $200 they received 373 writing concepts from 85 writers!

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Dates

Starts:29-Nov-12 6:56 p.m. GMT

Ends:7-Dec-12 6:56 p.m. GMT

Awards

Award 1: $200, was awarded to Jewels

Formats

, NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

What does your company do?

Our website is an online service that matches people seeking vacation rentals and other short-term accommodations with hosts who have an unused space to rent, generally private parties that are not professional hoteliers. It offers its users hospitality exchange and social networking services. Building meaningful connections across cultures enables us to respond to diversity with curiosity, appreciation and respect. The appreciation of diversity spreads tolerance and creates a global community. (Travel like a local)

Do you require that a .COM or other URL be available for the new name?

We require that a .COM be available for the new name.

What is your industry?

Internet

Describe your customers

Our customers include domestic and international travelers seeking vacation rentals or other short term accommodation, as well as hosts looking to rent out unused space resulting in earning extra income. Our website will provide connection to people who have space to rent out with those who are looking for a place to stay.


What 3 things do you want your company name to communicate to your customers?

1) experiencing and sharing new cultures (travel like a local)
2) travelers and hosts making meaningful connections with the places and people they meet along the way
3) safe, secure, affordable, housing abroad

List the names of your top three competitors

1) couchsurfing.org
2) homeaway.com
3) airbnb.com (airbedandbreakfast.com)

What character, tenor, or spirit do you wish to convey?

Our goal is to create a community based platform where travelers feel safe and comfortable when they rent out space and hosts want to help the traveler get acclimated to the new area.

Are there any words or phrases you especially like or hate?

Words we like:
cultural
international
safe
trusted
collaborative
simple
safe
secure
abroad
stay
bed
travel
room
house
home

Do you have other info you want to share?

We are trying to make a platform between airbnb and couchsurfing. There will be more of a community feel compared to airbnb. It will also be much safer and more secure.

Names we've previously used or considered; "studintstay", "welcomehousing", & "bedabroad" Just to give you an idea - please keep in mind, we don't want to limit our company to a specific target audience (i.e, students), which is why it's important that we see names that are catch, easy to understand and will communicate what are our mission is in terms of providing a presence/brand that is internationally appropriate.