00543694 has picked a winning

For $300 they received 623 concepts from 69 writers!

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

Find out more
Dates

Starts:23-Nov-12 11:09 p.m. GMT

Ends:28-Nov-12 10:58 p.m. GMT

Awards

Award 1: $300, was awarded to rmishra

Formats

, , , , NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

Startup company that will have an internet/web platform for companies to hire or contract employees, mostly college students. It can be for classic internships or other jobs that would be good for college students or recent grads. All jobs require specialized knowledge that would relate to a field of study (e.g., marketing, computer programming, accounting, web development) so jobs unrelated to a field of study (e.g., waiter, store clerk, pizza delivery) are excluded.

Do you require that a .COM or other URL be available for the new name?

Yes, .com must be available. Strong bias toward fully available .com name, but a great name for sale as a premium domain name up to $2,500 is okay. Maximum of 2 words, and should be no more than 13 letters. No hyphens, special characters, or incorrect spellings (e.g., no Kars or Carz).

What is your industry?

Other

Describe your customers

There are two sets of customers:
1. Employers: mostly small and medium businesses (1 to 1000 employees), or startup companies. They need skilled workers but at affordable rates. They mostly won't have a formal college intern program.
2. College students and recent graduates looking for work experience that will help them get a job in their field when they graduate.

What 3 things do you want your company name to communicate to your customers?

It should convey 1 or more of the following:
1. That it relates to hiring workers or hiring and contracting workers.
2. That it relates to college students and/or college interns.
3. Quality and/or Value

List the names of your top three competitors

a) Intern specific job boards: InternMatch, Youtern, CollegeRecruiter;
b) General Job boards: Indeed, SimplyHired, CareerBuilder;
c) Outsourcing platforms: elance, odesk, freelancer

What character, tenor, or spirit do you wish to convey?

a) Requirement: It should not sound unprofessional. It should appeal to businesses who won't want to go to a silly sounding website.
b) Useful (but not required): A Clever play on words. Or something that sounds cool or hip to students without sounding unprofessional to businesses.
c) Useful (but not required): A name that gives a good idea of what the site is for. For example with job boards: CareerBuilder rather than Monster. That would mean something using the key words listed below or other relevant words.

Are there any words or phrases you especially like or hate?

Some key words that could be included (but by no means required) are the following:
hire, job, work(er), resource, labor, employ, SMB (small and medium businesses), student, scholar, college, academy, career, intern.

Do you have other info you want to share?

Domain name availability is the biggest constraint so creativity/cleverness will help here.

Brief updates

25-Nov-12 10:17 p.m. GMT
Words to avoid:
While accurate, words that emphasize inexperience should be avoided: novice, amateur, newbie, and rookie.
A number of submissions have the word Youth or young, as a synonym for student, which doesn't work well. While most students are young, not all young people are students.
Also graduate or grad is not a good word to use because most students have not yet graduated.