Naming project for new IT company in Automotive industry
a company naming project by ibelotsky

Creative brief

What does your company do?

My company will provide new service for automotive dealers in Russia. The service - is special tablet (which size as Samsung Galaxy Tab 2’s size) with preimplemented software for fixed-ops in dealerships service area. Later we will develop and suggest for our customers other special software for different roles of employees on dealerships. We will use newest technologies and will focus it on usability and quality improvement of special equipment for customers employee

Do you require that a .COM or other URL be available for the new name?

yes, .com and .ru

What is your industry?

Software and InfoTech

Describe your customers

My customer is a dealership or automotive distributor of mass or premium class vehicles. Management of this company understands that they need always to grow up skills of their employees and customers satisfaction.

What 3 things do you want your company name to communicate to your customers?

I’d like that name of my company will very easy memorability. It must be smth bright.
1) Customer and their business focus, 2) Customers employees and their skills focus, 3) Customers and their satisfaction level focus.

List the names of your top three competitors

http://www.xtime.com/
http://dealer-fx.com
http://www.reyrey.com

What character, tenor, or spirit do you wish to convey?

Business-like, open to dialogue, positive minding, experts.

Are there any words or phrases you especially like or hate?

Steve Jobs:

It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do

Do you have other info you want to share?

the investor of this company is www.Cloud4Auto.com