salama has picked a winning company name

For $300 they received 262 writing concepts from 60 writers!

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

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Dates

Starts:16-Nov-12 12:14 p.m. GMT

Ends:23-Nov-12 12:14 p.m. GMT

Awards

Award 1: $300, was awarded to Running...

Formats

, , NONE

Contract

Preview: crowdSPRING Contract

Materials

File 1: SYMPHONY_LOGO.eps (358.6 KB)

Uploaded on 16-Nov-12 12:09 p.m. GMT

Creative brief

What does your company do?

We are a luxury fashion multi brand boutique taking our operations online and would like to treat this concept as a separate concept. We were hoping to stick with our current name 'Symphony' but unfortunately all the URL's are taken and we do need to work with a .COM URL. We work with high end brands from John Galliano to Zac Posen. Please see our website and work here: http://www.symphony.ae

We would love to still be able to use our emblem (attached) So maybe we could find a new name that still matches it?

Do you require that a .COM or other URL be available for the new name?

Yes

What is your industry?

Retailing

Describe your customers

Fashion Forward 18 to 55 year old affluent women

What 3 things do you want your company name to communicate to your customers?

Luxurious, Feminine, and Timeless but up to date!

List the names of your top three competitors

Once we launch the project, our competitors will be:
Net-a-porter.com
Mytheresa.com
Boutique1.com

What character, tenor, or spirit do you wish to convey?

Feminine, Fun, exciting, modern

Are there any words or phrases you especially like or hate?

No typical fashion words like, Fierce, on trend, etc etc....

Do you have other info you want to share?

The best way to get an idea of the look and feel we are going for is to take a look at the way work: http://www.symphony.ae