Draught Beer Innovations
a company naming project by PMorrissey

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We work in the Draught Beer Industry. The Company consists of innovative product solutions for the Draught beer industry.

This is a long term project. But first and foremost provide a Name for the Parent Company and we can negotiate naming current and future products. This will be an "on-going" long term project. In the future I will need a multiple product or "daughter" names. Each name will require a logo, down the line. All names must compliment one another to convey a consistent company message/image.

PRODUCT LINE CONSIST OF 4 ELEMENTS TO DATE:
(1) Element one is a new unique draught faucet design. This innovative faucet looks similiar to current industry designs but makes cleaning easier and significantly faster than any other faucet in the industry. Patent Pending
(2) Element 2 consist of 30 - 40 Beer Brand specific Tap Badges and handles. New images are a "high-end" designed to elevate the image of draught beer at retail
(3) Element 3 to be announced at a later date
(4) Element 4 to be announced at a later date

Last 5 candidates will be required to signature a standard NDA

Do you require that a .COM or other URL be available for the new name?

.COM is required

What is your industry?

Food and Beverage

Describe your customers

Our customers are the Beer industry wholesaler / Distributor network. Or any 3rd party company involved with cleaning draught beer lines..... Any company with "On-Premise" line cleaning responsibility.

What 3 things do you want your company name to communicate to your customers?

Draught Beer Innovation.....
That our company wants to elevate the image of draught beer at retail.....
That our product(s) will help insure a "quality" beer at retail

List the names of your top three competitors

Other Draught beer equitment suppliers that provide faucets ie Micromatic, Perlic,

What character, tenor, or spirit do you wish to convey?

High End. Look of a leader in the industry. We have a break-through in the industry and the logo needs to embody that fact. Our Products are "cutting edge technology" in an otherwise traditional industry.

Are there any words or phrases you especially like or hate?

I like: "Cutting Edge Technology", "Elevating the image of beer at retail", "Ensure draught quality at retail"

Do you have other info you want to share?

The name must identify us as being the leader in the beer industry technology and merchandising.