kentinvestme... has picked winning company names

For $800 they received 1527 writing concepts from 238 writers!

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Dates

Starts:14-Nov-12 9:41 p.m. GMT

Ends:5-Dec-12 11:59 p.m. GMT

Awards

Award 1: $600, was awarded to KelleyD...

Award 2: $200, was awarded to Jewels

Formats

, NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We manufacture products that are used in care of home flooring products. (See detailed description below)

Do you require that a .COM or other URL be available for the new name?

We would need a .com

What is your industry?

Other

Describe your customers

Do-it-yourself minded consumers. The demographic age group is 28-60 male and female.

What 3 things do you want your company name to communicate to your customers?

Memorable, modern, quality/value

List the names of your top three competitors

Bissell, Rug Doctor, Hoover

What character, tenor, or spirit do you wish to convey?

Dependable, quality, value, effective. We like a modern feel. Our delivery rental program is called Purent and our commercial brand is SpectraPur. Would like to see names with and without pure or Pur(sic).

Are there any words or phrases you especially like or hate?

No use of rug, doctor, or carpet.

Do you have other info you want to share?

Our company is an innovative growing company that offers floor care cleaning products to the home consumer. We have an expanding line of machines, cleaning solutions, and accessories engineered to clean and protect the consumer’s flooring investment. Our equipment line ranges from commercial grade machines that are also used in the rental industry, to a line of accessories that can be utilized with shop vacs to clean spots and stains, auto carpet, and drapes. We have sturdy lightweight machines that provide professional results for the discerning consumer looking for quality and value.
We also manufacture a full line of environmentally friendly cleaning solutions. These solutions are formulated exclusively by us to provide a professional cleaning. Our primary machine and cleaning solutions system enjoys the Carpet and Rug Institute Platinum Seal (not all our products have CRI approval yet). This certifies that the product performs while protecting your carpet. Our solutions are safe for the environment, family, and pets.
We are looking for a name that is modern, clever, memorable, and descriptive of the value or type of products that we provide our consumers. The name must not be too long, no more than three syllables, no more than two words. The name must be appealing to women and men. We do not want any reference to Rug or Carpet in the name. We will be expanding into hard surface and other types of cleaning. We must be able to get a good web address for name.

Brief updates

15-Nov-12 6:35 p.m. GMT
Please do not get stuck on using floor in the name. We are not sold that we want floor in the name due to fears it will be too narrow.
15-Nov-12 8:09 p.m. GMT
Thanks for the submissions. We are looking at most of the submissions and don't feel most are headed in the right direction. We do not want any names that have a negative feel. We feel that names with scrub, brush, mop, sweep, dust, or dirt tend to be a negative. We want upbeat, clean, modern names. One company that comes to mind is Method(Trademarked-DO NOT USE). It refers to a process, not specifically related to cleaning, but is memorable. Another example is the Nest Thermostat. Nest refers to your home. It is short neat and memorable. These are both simple words, but do not give a generic feel.
20-Nov-12 4:09 p.m. GMT
Just a side note, we will need to have attorneys review the final name choice to determine if we can trademark.
20-Nov-12 4:13 p.m. GMT
Please do not use the word scrub or mop. We have seen several submissions with these words. Thiose words can have a negative connotation. Also, the example of Nest was given. It was an example of words that are simple and neat product names. We do not want to use nest in our name.
26-Nov-12 8:54 p.m. GMT
Need additional time to fine tune