- Flytyer has picked a winning company name
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For $200 they received 367 writing concepts from 63 writers!
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Find out more- Dates
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Starts:14-Nov-12 2:12 a.m. GMT
Ends:21-Nov-12 2:12 a.m. GMT
- Awards
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Award 1: $200, was awarded to jiffyqu...
- Formats
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, , , NONE
- Contract
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Preview: crowdSPRING Contract
- Materials
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There are no materials for this project.
Creative brief
The buyer added updates to the brief. Read them.What does your company do?
This is a group of citizens who have come together to raise money to pay for test fees for high school kids who want to take IB and AP exams, but cannot afford to do so. The school department cut payment for these fees from its budget in 2008. The group is basically a non-profit organization that raises money and gives it to kids who are academically motivated and in need of financial support.
Do you require that a .COM or other URL be available for the new name?
would be nice, but not necessary
What is your industry?
Other
Describe your customers
regular folks who live in our community -- farmers, blue-collar workers, people work hard for their money. Some folks may be wealthier and need tax deductions.
What 3 things do you want your company name to communicate to your customers?
1. association with the high school
2. affiliation with kids who are choosing to take challenging courses
3. the fact that we are a group or organization, but not a booster club
List the names of your top three competitors
Unfortunately,no competition
What character, tenor, or spirit do you wish to convey?
Enthusiasm, scholarly, academic, community based, honest, local, uplifting, good
Are there any words or phrases you especially like or hate?
do not like booster
Do you have other info you want to share?
The mascot for the school is the Eagle as in Clarke County Eagles. The Athletic parent support group is called the Eagle Athletic Association. The newsletter for the school is called The Talon. School colors are orange and navy blue. We live in a small county in the Shenandoah Valley of Virginia. We are not Northern Virginia where 95% of the kids go to college -- in fact many kids in high school are the first generation headed to college. We are a bit of a throw-back, rural community -- predominantly caucasian and christian
Brief updates
- 14-Nov-12 5:05 p.m. GMT
- Imagine that you are the executive director of this organization and you are introducing yourself and the organization for someone new. So it goes like this, "Hi, my name is Tracy and I work for (put name here). We provide scholarship money to kids who want to take IB and AP exams at Clarke County High School."
The name has to be catchy, easy to recall/remember and crazy creative. - 17-Nov-12 12:30 a.m. GMT
- So, I am finding that there are two groups of entries:
1. very simple expressions that are catchy and easy to say and may require explanation, but have the potential to create a brand identity -- for example, apple.
When you hear apple, some people think of fruit, but many think of a computer.
2. a phrase that explains and connects to the mission -- almost self explanatory. For example, Microsoft, Food Lion, Valley Cleaning Service, Radio Shack.
I want something that sticks with people regardless of which category it falls into.
Thanks for all the submissions so far -- I think we're making progress. And, we spent 9500.00 dollars this year on test fees for kids who needed it.
