mdnrugs has picked a winning company name

For $200 they received 391 writing concepts from 74 writers!

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

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Dates

Starts:5-Nov-12 8:22 p.m. GMT

Ends:16-Nov-12 8:22 p.m. GMT

Awards

Award 1: $200, was awarded to AEGStudio

Formats

, , , , NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

What does your company do?

The company is an online retailer of high-end area rugs. The rugs are mainly one-of-a-kind, hand made oriental rugs, of the highest quality.

Do you require that a .COM or other URL be available for the new name?

We do require a .com, so the preference is or a name of 2 words max, preferably one word.

What is your industry?

Retailing

Describe your customers

The customers will cover a wide demographic of people looking to furnish their home or apartment floors with an area rug.

What 3 things do you want your company name to communicate to your customers?

1. quality, integrity, genuine, sophisticated
2. fashion, luxury, style
3. unique, personal

List the names of your top three competitors

Safavieh
Nourison
Stark Carpets

What character, tenor, or spirit do you wish to convey?

There are a few important characters that we wish to convey.

Most important is that of a brand and company that is established, experienced and trusted in the industry -- one with a deep rooted family history in rugs and a longstanding knowledge of the craft.

We want the company name to sound authentic and high-end, but also relatable.

Are there any words or phrases you especially like or hate?

None

Do you have other info you want to share?

We want the company to have a a feeling like Ralph Lauren Home or Restoration Hardware -- luxurious, homely....selling a lifestyle and experience rather than just a rug.

http://www.ralphlaurenhome.com/
http://www.restorationhardware.com/

These are examples of feeling and tone, not names.