New Product & Company Name
a company naming project by jonathantreble

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

I am seeking a name for its new technology product. The name will also need to be available as a domain name so we can re-brand our business.

Here’s a technical description of our new product:
It is a system that allows event-photography to instantly be shared to attendee’s social networks.
Full process: Photos stream wirelessly from an event photographer’s DSLR camera to our tablet device (operated by one of our employees). On the tablet, users are able to view and post their photos to Facebook, tagging themselves and their friends. The photos are uploaded with a branded frame to endorse the venue or event host. Photos live forever on Facebook and may receive dozens of likes and comments each.

Check out a prototype version of a marketing site we've been building... the name used is just a placeholder: http://sultry-wildwood-6563.herokuapp.com/

Here are some high-level statements that can serve as inspiration for your namestorming:

“A fun moment happens. We capture it and instantly broadcast live.”
“Capturing your best moments and saving them to your social network.”
“So many people are going to see it, instantly.”
“Tag my cool picture and post it to my wall.”
“Capture your crowd and social endorsement.”
“Everyone wants to be seen and heard. Now”

The name should convey both an exciting value proposition for the end-user who gets to share their photos instantly, but also the awesome value proposition for a brand or sponsor who will be buying this service and benefiting from the publicity.

Here are some word-associations:

What
Tagger
App
Photo
Moment
Capture
Share
Check-in
Tag
Keep
Pic
Friends

How
Free
Post
Message
Direct
Live
Stream
Broadcast
Send
Note
Instant
Quick
Flash

Emotion
Photobooth
Album
Memories
Moments
Time Capsule
Collect
Momento
Forever
1000 Words
Impress
Legendary

Metaphors
Captured
Spotlight
Frenzy
Be Seen
Buzz
Gossip
Connect
Brag
Boast
Doing it
Being someone
Explore

Do you require that a .COM or other URL be available for the new name?

YES. This is a fundamental requirement of a winning submission. We need to be able to buy a domain name for it.

What is your industry?

Advertising and Marketing

Describe your customers

Marketers, bars & nightclubs, large brands.

What 3 things do you want your company name to communicate to your customers?

“A fun moment happens. We capture it and instantly broadcast live.”
“Capturing your best moments and saving them to your social network.”
“Capture your crowd and social endorsement.”

List the names of your top three competitors

n/a

What character, tenor, or spirit do you wish to convey?

Excitement, magic, enthusiasm

Are there any words or phrases you especially like or hate?

Nope

Do you have other info you want to share?

Nope

NOTE: This project is using a private contract. Be sure to read it.