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Dates

Starts: 18-Aug-12 4:58 p.m. GMT

Ends: 3-Sep-12 11:59 p.m. GMT

Awards

Award 1: $1800, was awarded to vickhick

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Develop a name for a new lifestyle "curation" website aimed at gay men. The content of the website will be mainstream with a tone not unlike US publications like GQ and Details and focus on topics such as Style, Travel, Food and Drink, Health and Fitness, Entertainment and more. The publication will target an affluent population of taste-makers and opinion leaders.

It will be void of the usual gay stereotypes and the name will reflect that objective.



Update 19-Aug-12 GMT
We are not looking for a name which includes the word "gay".
Update 19-Aug-12 GMT
PLEASE READ THE BRIEF!!!!!

We are NOT looking for variations on the word "gay" or for words that play to gay stereotypes.
Update 30-Aug-12 GMT
We've extended the date because we'd like to hear some proposals based on actual guy's names. Like "Dylan" for example.