Foodservice Management Company needs a new creative name!
a company naming project by elevensix

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We provide daily foodservices to companies who rely on us for efficient, consistent and delicious on-site foodservice solutions. Our vast culinary repertoire and our deep knowledge of logistics allow us to tailor a program specifically for each contract client. With our dynamic food, we bring proficiency, assured safety and cost control; allowing a business to focus on its business.

Do you require that a .COM or other URL be available for the new name?

Yes, we would like a unique .com to correspond with our new name.

What is your industry?

Corporate Foodservice Management - *Also commonly referred to as Contract Dining

Describe your customers

All of our current locations provide foodservice management to corporate America. Our clients are business professionals that range from 25 to 65 years old. The industries we serve range from legal firms to pharmaceutical companies and everywhere in between.

What 3 things do you want your company name to communicate to your customers?

We are a full service foodservice management company that provides unparallelled service and creative menu programming that fits the corporate culture of each client we serve. We take great pride in our dedicated management team and encourage transparent communication. If we had to select three words that represent our organization they would be: Fresh, Experienced and Committed.

List the names of your top three competitors

1. Aramark Corp. - www.aramark.com
2. Compass Group - www.cgnad.com
3. Sodexho, Inc. - www.sodexhousa.com

What character, tenor, or spirit do you wish to convey?

We want to covey that though we are a major player in the foodservice management arena, we are still approachable and able to provide customized service. Our clients are businesslike and serious yet the services we provide are fun! Our company allows a chance for many business professionals to take a break, enjoy a delicious meal and recharge throughout the day.

Are there any words or phrases you especially like or hate?

Have fun with this!

Do you have other info you want to share?

We are looking for creative names that can take on multiple meanings while representing our core services. We are open to any and all creative naming ideas!