Name for new website covering top New York City bars and lounges
a company naming project by aknicol

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We are preparing to launch a new website that will cover the top 100 bars in New York City, across all categories (beer bars, wine bars, lounges, hotel bars, etc.) The site will contain high quality photos for each venue, along with a savvy, descriptive review.

Do you require that a .COM or other URL be available for the new name?

No. The availability of a .com is a plus, but we all suggestions are welcome as we will consider buying a domain in the secondary market if necessary.

What is your industry?

Nightlife

Describe your customers

Well informed New Yorkers.

What 3 things do you want your company name to communicate to your customers?

Please see below under "Style and Concept".

List the names of your top three competitors

There are no websites that do quite what we're setting out to do.

What character, tenor, or spirit do you wish to convey?

We are open to all types of names. The name can be descriptive, containing the appropriate keywords (e.g. "bars", "top", "best", "drinks", "drinker", etc.) or it can be partially abstract, containing related words (e.g. "draft", "cocktail", "mixer", etc.) or it can be completely abstract, consisting of made up words or words from other languages -- anything at all! The only requirement is that it sounds good, is easy to say and remember, and has some connection with the content we are providing.

Are there any words or phrases you especially like or hate?

See above.

Do you have other info you want to share?

Not at this time, but feel free to get in touch with any questions.