Starts: 21-Mar-11 7:31 p.m. GMT

Ends: 5-Apr-11 7:31 p.m. GMT


Award 1: $500

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We are a consumer loyalty card program that rewards the consumer on purchases made with cash back rather than with points. The consumer can then use the cash reward received to purchase products within the robust retail network we offer by simply swiping their card.

The program is open to anyone - the rewards can be used primarily for lifestyle oriented products and services like dining, hotels, theater and fashion.

Update 24-Mar-11 GMT
Hello Creative Titans -

We are so happy with the response to our project and looking forward to getting more input from "the crowd"

Some feedback from our client:
The name should be a term that instills the benefits of the program without being so overt. For instance, the entry "Bloom" indicates growth and prosperity and is uplifting.

A lot of the responses aligned to our creative brief descriptives of "exclusive" ,"premium" and "aspirational" but our client feels that too many responses focused on this only. Please direct the thinking more towards lifestyle and benefits of the program.

The name needs to appeal equally to men as well as women.

The client likes the word "Earn" - could we please see some ideas that use this word.

Good luck!
Update 29-Mar-11 GMT
Hi crowd,

We still have not found the perfect name for our program. That is why we decided to extend this project for 7 more days. Looking forward to hearing your ideas this week!
Update 14-Apr-11 GMT
Hi all,

We just wanted to let you know that we've issued a cS award to user "amine82" for their great work - congrats, amine82!

If you're wondering why the full award wasn't given out, well, unfortunately, the buyer in this project has asked for a refund. And, because we offer buyers a money-back guarantee, sometimes we have to make good on that promise. In these cases, we refund the entire award (and our project fee) and pay the creative a cS award out of our own pockets. We've promised that every single project will be awarded - no matter what - and this is our way of honoring that promise. While we can't always pay the full award in every case, the winning creative is also free to keep the rights to all their work and do with it what they want. We hope you understand...

Thanks so much for participating and see you around the site,

The crowdSPRING crew