cwitte has picked a winning clothing design

For $400 they received 41 design concepts from 5 designers!

  • Award 1
    t-shirt by sempakmacan

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

Find out more
Dates

Starts:4-Nov-13 8:02 p.m. GMT

Ends:15-Nov-13 8:02 p.m. GMT

Awards

Award 1: $400, was awarded to sempakm...

Formats

Contract

Preview: crowdSPRING Contract

Materials
Download all materials

or you can download one by one below:

File 1: Run_Like_MAD.pptx (2.4 MB)

Uploaded on 4-Nov-13 7:56 p.m. GMT

File 2: Run_Like_MAD.jpg (88.9 KB)

Uploaded on 4-Nov-13 7:56 p.m. GMT

File 3: Sikorsky-Raider-Helico... (675.5 KB)

Uploaded on 11-Nov-13 9:15 p.m. GMT

File 4: MAD_Vertical.eps (2.1 MB)

Uploaded on 19-Nov-13 5:04 p.m. GMT

File 5: MAD-vertical.jpg (182.2 KB)

Uploaded on 19-Nov-13 5:05 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Merrill Aviation & Defense (www.merrilltg.com/defense)

What do you do?

Design, develop, manufacture mission-critical aviation and defense components and subsystems for US military forces - including tank components, armor protection, aircraft landing gears, and unmanned aircraft platforms

List the size requirement(s) for your clothing design

Design is intended for the back of a standard T-shirt and produced in sizes from Medium (M) to triple extra-large (3XL).

What is your industry?

Other

Describe the target audience for your clothing design

This project is motivational in nature for our internal employees only.

What 3 things would you like to communicate to your audience through your clothing design?

Military theme - air and ground
Ruggedness
Performance & Durability

What clothing design styles do you like?

Intended for T-shirt

How many colors should be used in the design?

Uncertain. Last year's design was a full-color screen print. Design looked GREAT, but we received complaints from our employees that the design was too heavy and the shirts stuck to their backs. I would be interested in other applications and/or single-color options that still look cool, but don't pose this concern.

What colors do you want to see in your clothing design?

Uncertain - see answer above regarding colors. Our staff primarily works in a dirty manufacturing environment, so darker colors tend to hold up better. We already have a black corporate T-shirt, and a navy blue logo shirt from last year. I'm open to other ideas, or perhaps reverting back to a black shirt this year.

What colors do you NOT want to see in your clothing design?

None

What adjectives should best describe your clothing design?

Energizing, compelling, motivating

How will you use the clothing design?

Employee morale builder

What must be included in the clothing design?

The vision I have is included in the attached chart. The graphics shown are: Abrams M1A1 tank, Cougar MRAP vehicle, Apache A/H-64 helicopter, Unmanned Aerial Vehicle (UAV). Without getting too cluttered, I wouldn't mind if there were multiple tanks/MRAPs lined up, convoy-style behind the soldier.

Do you have additional info or links you'd like to share?

Last year's T-shirt design was a full, multicolor silkscreen, which many of the employees complained was too heavy/thick/hot and stuck to their back. I am not a T-shirt graphics expert, so don't know if there is an alternate printing technique we should use, or just rely on a more simplistic, or single-color graphic. Suggestions for how we can create a durable, but light-weight end product will be a KEY factor for this project.

Brief updates

6-Nov-13 11:48 p.m. GMT
Please make sure to check out the concept graphics I uploaded for this design. My intent for this project is a graphic that includes the 2013 "Run Like MAD" phrase and all of the images/graphics that I included (Abrams tank, MRAP vehicle, Apache helicopter, UAV, soldier).
11-Nov-13 9:15 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
19-Nov-13 5:04 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
19-Nov-13 5:05 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.