Iconic Rugby T-Shirt Design
a clothing project by jbprugby

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Ruck Off Rugby

What do you do?

We are a rugby apparel company aimed at becoming the premiere lifestyle brand of the rugby world. We aim to reach this goal by providing a tasteful and iconic expression of rugby through high quality leisurewear.

List the size requirement(s) for your clothing design

To be determined. Should fit on the front of a shirt either on chest or bottom corner - could be as large as 12x10 or as small as 7x5.

What is your industry?

Entertainment and Sports

Describe the target audience for your clothing design

Educated, affluent rugby player and or fan. Preppy male or female, aged 23-40, well educated. Classy taste in clothing - wears t-shirts occasionally but they are nice, simple and classy looking. Rugby players do not like gaudy or flashy apparel. They also do not like excessively colorful t-shirts that stand out. Rugby players tend to admire simplicity in design and more modestly toned t-shirts. However they can also appreciate the current trends for ring spun, athletic fitting t-shirts because rugby players tend to be in very good shape and therefore their body type fits these shirts out nicely.

Furthermore, stencils, outlines and intriguing vector prints of rugby players making tackles, running with the ball, rucking and shooting the boot, hold a lot of appeal to members of the rugby community both young and old.

In general, rugby players prefer shirt colors like navy, grey, dark green, black, and white.

What 3 things would you like to communicate to your audience through your clothing design?

It’s not necessarily that rugby players want the latest trends; they simply want something that looks good, wears comfortably and associates them with rugby. The 4 things we are and communicate: Iconic, Universal, Classy & Simple.

What clothing design styles do you like?

Simple illustrations of real life rugby imagery. Usually hand drawn and then made into vectors / traced into illustrator. Rugby players in action. Our designs emulate different symbols and actions of rugby. Whether we are drawing a rugby ball, cleats, mouth-guards, posts or rugby players tackling, running, kicking, diving, etc.

How many colors should be used in the design?

No preference but typically 2-4 colors.

What colors do you want to see in your clothing design?

TBD - We like dark blues and reds and greens as our pallette. Light greys and whites. Cool, strong colors.

What colors do you NOT want to see in your clothing design?

No neons, bright pinks or purples.

What adjectives should best describe your clothing design?

Iconic, Universal, Classy & Simple.

How will you use the clothing design?

Will be put onto shirts and sold internationally.

What must be included in the clothing design?

Please see link for ideas and concepts.

Do you have additional info or links you'd like to share?

Here is a link to existing designs and design ideas (see second tab).

https://docs.google.com/spreadsheet/ccc?key=0Ak...