Design a T-Shirt that Rocks. Literally.
a clothing project by DocBrown

Creative brief

Business Name

New York Rock Exchange

What do you do?

What if you could invest in a song? Now, thanks to New York Rock Exchange, you can. We partner with artists to allow fans to buy shares of their favorite songs. Fans receive real royalties, a limited edition, currency grade "rock certificate" and exclusive shareholder rewards that come direct from the artist. There's simply no better way to own your music.

List the size requirement(s) for your clothing design

We need a t-shirt design for our employees and partners

What is your industry?

Software and InfoTech

Describe the target audience for your clothing design

People who like to rock.

What 3 things would you like to communicate to your audience through your clothing design?

We love music.
We don't take ourselves too seriously.
We look hip.

What clothing design styles do you like?

Rock Concert t-shirts

How many colors should be used in the design?

As many as required for a rockin' design.

What colors do you want to see in your clothing design?

Blacks, silvers

What colors do you NOT want to see in your clothing design?

Pink is not a head-bangin' color

What adjectives should best describe your clothing design?

Rock centric

How will you use the clothing design?

To give to employees and partners

What must be included in the clothing design?

Tagline: "Own a piece of the rock"

Do you have additional info or links you'd like to share?

www.newyorkrockexchange.com