Route 66
a clothing project by rkd

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Studio Francisco

What do you do?

Retailer

List the size requirement(s) for your clothing design

Multiple sizes.
I want to be able to use the design on different applications and materials.
HI RESOLUTION..

What is your industry?

Other

Describe the target audience for your clothing design

Young and middle-aged people who want to look cool

What 3 things would you like to communicate to your audience through your clothing design?

Urban Life Style, Art, Street

What clothing design styles do you like?

Any

How many colors should be used in the design?

Depends.. It can be lots of colors or usut one color or even BW

What colors do you want to see in your clothing design?

Different tones of red, blue, brown, purple, green, yellow, etc..

What colors do you NOT want to see in your clothing design?

I don't have any colors that I don't want to see. It is totally up to you..

What adjectives should best describe your clothing design?

Cool, urban, artsy, different

How will you use the clothing design?

I need a design that I can apply on different products.
It should look good even if I print on a canvas..

What must be included in the clothing design?

It should say Route 66.. It can be RT66 California, as well.

Do you have additional info or links you'd like to share?

Design should have either a vintage and old photography like look or very colorful vibrant graffiti-like look. Much better if you can give the background a graffiti wall like look.. I am uploading some images for both. I actually need both of them, so whichever you think you can do better.. Good Luck!