DJ Tshirt for Urban Skateboarding Company SF
a clothing project by sk8bruthas

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Skate Bruthas

What do you do?

Urban Skateboard Clothing

List the size requirement(s) for your clothing design

Large design for front or back of shirt.

What is your industry?

Other

Describe the target audience for your clothing design

Urban wear, DJ fans, skateboarders, surfers, hip hop fans

What 3 things would you like to communicate to your audience through your clothing design?

1) Urban appeal
2) Love of DJs and their music
3) Edgy feel

What clothing design styles do you like?

Skate Bruthas, Fatal, DGK, Neff, Metal Mulisha, Hurley, Element, Ecko

How many colors should be used in the design?

1-4

What colors do you want to see in your clothing design?

Up to designer.

What colors do you NOT want to see in your clothing design?

Up to designer.

What adjectives should best describe your clothing design?

Edgy, urban, hip hop, tuff, sexy, classic/old skool

How will you use the clothing design?

For promotions and for retail sale.

What must be included in the clothing design?

$KATE BRUTHA$ or $B logo that is attached titled "Da real SB"

Do you have additional info or links you'd like to share?

This shirt will be targeting DJ music fans in urban areas such as SF,DC and NYC. It will be worn by a SF DJ that we sponsor and promote with the shirt. It needs to have an edgy, urban look and be along the same lines as our designs. Go to www.skatebruthas.com and check out our facebook page under design photos.

I am attaching files that are our shirt designs, our $B logo, pics of DJ Ry Toast, pics of DJ Ry Toast's tatts, and some DJ images that should help. All of these images should give you a good feel for what she is about and what we are looking to create for the shirt. Thanks and get creative.