Cancer Is NOT Pink
a clothing project by DemandCures

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Demand Cures Today - The Gateway for Cancer Research

What do you do?

We fund innovative phase I and phase II human cancer clinical trials to find better treatments and cures for today’s cancer patients. Our vision is to lead in shaping a world in which a cancer diagnosis is no longer feared. Where many cancer charities raise money for awareness, walks, and marketing/admin expenses, we donate 99 cents of every dollar received to cancer research. No walks, no corporate pockets, no marketing expenses…truly 99 cents of every dollar received funds cancer research.

List the size requirement(s) for your clothing design

Need adult sizes as well as kid sizes

What is your industry?

Health Care and Biotech

Describe the target audience for your clothing design

Primarily women but for men too. Anyone who supports cancer research, and is tired of the "Pink" (corporate pinkwashing) phenomenon.

What 3 things would you like to communicate to your audience through your clothing design?

1. Cancer is not pink – cancer is not pretty.
2. Cures for cancer will come through research, not the sale of pink items
3. It’s someone you love… Cancer affects virtually everyone: men, women, children, loved ones, friends and family. Cancer does not discriminate on color, race or religion.
(4. Someone you know needs a cure.)

What clothing design styles do you like?

T-Shirts only please, preferably fitted

How many colors should be used in the design?

No limit

What colors do you want to see in your clothing design?

No limit

What colors do you NOT want to see in your clothing design?

No limit - can use pink if done strategically

What adjectives should best describe your clothing design?

Stylish, timeless and communicative

How will you use the clothing design?

The top designs will be voted on to determine a winner (s). We hope to make this a national and international contest to help get the word out about the critical need for cancer research.

What must be included in the clothing design?

Our logo and the message "99 cents of every dollar received funds cancer research". Also, the concept of "Cancer is NOT Pink".

Do you have additional info or links you'd like to share?

www.demandcurestoday.org/CancerIsNotPink (this will be an active link in the coming weeks)