SOCIALAUNDRY Needs non-Cheesy American Themed Designs for T-Shirts
a clothing project by Crusshd

Creative brief

The buyer added updates to the brief. Read them.

Business Name

SOCIALAUNDRY

What do you do?

SOCIALAUNDRY is a global specialty on-line retailer offering unique and compelling apparel for socially engaged, down-to earth, tech-savvy men and women who are in to self expressions and supporting community. SOCIALAUNDRY creates unique quality apparel, made 100% in the USA, designed by artists and giving back to charities with each sale so we can satisfy our customers while supporting the community and our country.

We are launching our site in early July and would like to get the creative juices flowing with your help. The winning entries here will be the first designs featured on our site at launch.

List the size requirement(s) for your clothing design

Looking for designs that can be screen printed/embroidered or otherwise decorated on men's and women's tops sized small-XL.

What is your industry?

Apparel/Fashion

Describe the target audience for your clothing design

Demographics:

Gender: 50% Male / 50% Female

Age: 24-40

Education: College Grad


Psychographics:

Down-to earth, current, intelligent, socially plugged-in.

Just north of the average t-shirt buyer

• Has grown out of the sophomoric t-shirt messaging

• Cares more about self-expression than shock value messages

Has moderate to high level of comfort with technology

• Spend more time on-line than watching TV

• Visit their favorite websites many times a day

Has a heart

• Feels strongly about a cause(s)

• Volunteered in the past or would like to

• Experienced some dissonance with buying apparel manufactured in third world sweatshops or outside US

• Proud to have possessions produced locally not internationally

Shops at Gap, Old Navy, Urban outfitters, Banana Republic

What 3 things would you like to communicate to your audience through your clothing design?

Creativity

Community

America

What clothing design styles do you like?

First and foremost we're not looking for "Yankee Doodle Dandy Used Car Sales on the 4th of July." We want interesting design that incorporates the American theme.

Check out what we're looking for at pinterest.com/socialaundry/design-americana

We feel that there is a big whole in the entire apparel industry that we can fill, namely crowd sourced apparel that doesn't revolve around crude humor, irony, pop culture mashups or copyright infringement. We feel that there is a generation of cool people out there who have graduated from sophomoric t-shirts and are ready for apparel that is just north of the average t-shirt.

We believe in design, apparel and fashion as a whole package, not just a funny cartoon on a shirt.

Stylistically we will be offering apparel that feels like it could be purchased at a cool downtown boutique or a nice retail spot and it does not feel like it came from a t-shirt-a-day internet site. Think Gap, Old Navy, Urban outfitters, Banana Republic.

We are NOT going to print the same design on Men's and Women's apparel unless it works well. Most of our designs will specifically be tailored to print on Men's or Women's, not both.

How many colors should be used in the design?

This is your option. The design can print as 1-8 spot colors or Four Color Process.

What colors do you want to see in your clothing design?

Red, white and blue is totally optional. In fact, I wouldn't be surprised if the best designs shed the dogma and explore design with minimal or non-conventional colors for the theme.

As long as you have reviewed the design brief we leave this to you. If we feel you aren't connecting the design/color composition to the target we will give you feedback.

What colors do you NOT want to see in your clothing design?

As long as you have reviewed the design brief we leave this to you. If we feel you aren't connecting the design/color composition to the target we will give you feedback.

What adjectives should best describe your clothing design?

Creative, expressive, honest, open, trendy.

How will you use the clothing design?

We are launching our site (socialaundry.com) in early July and would like to get the creative juices flowing with your help. The winning entries here will be featured on the site as part of our Americana line.

What must be included in the clothing design?

Theme/imagery that connects back to America in some way. Should not be over the top at all! Please check out our pinterest links below for inspiration and guidance.

Do you have additional info or links you'd like to share?

Cool American/Americana design: pinterest.com/socialaundry/design-americana
General Design Likes: pinterset.com/socialaundry/likes
General Design Dislikes: pinterest.com/socialaundry/dislikes