Haiku Learning - The T Shirt!
a clothing project by santhonys

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Haiku Learning

What do you do?

Haiku Learning is a software company. We provide a virtual classroom (or Learning Management System) to K-12 schools around the world.

Schools like our software because it is easy to use, and doesn't contain lot's of useless extra functions.

List the size requirement(s) for your clothing design

We'll need this to print on all major T-shirt sizes for both men and women (S, M, L, XL).

What is your industry?

U.S. K-12 Education

Describe the target audience for your clothing design

Educators (teachers and administrators) in K-12 institutions.

What 3 things would you like to communicate to your audience through your clothing design?

Harmony, Simplicity, and Community are our 3 core values.

Think about the japanese concept of "zen." We really prize simplicity... without being simplistic.

What clothing design styles do you like?

We'll be printing the design on high quality organic T-shirts. It would be pretty cool if the design would also apply to lightweight/cotton polos similar to this (http://www.jcrew.com/mens_category/polostees/sh...).

In terms of the style: we could see this going a number of different directions. Ideally, we want a "new" take on our brand. Something that says "Haiku" in a new and interesting way.

One concept would be a large 1 or 2 color illustration that's a take on a bonsai tree, zen garden, or other symbol that you feel could represent Haiku in a novel way. http://www.slowshirts.com/product/7238-treehous...

Another concept (for any poets out there) would be a clever Haiku poem on the front. Maybe a riddle with the answer on the back?

If you use the Haiku logo, I recommend placing it on the back.

How many colors should be used in the design?

Up to you. We're doing small batch screen printing.

What colors do you want to see in your clothing design?

Our core colors are Orange/Black, but we're open to anything. Much like Google offers T-shirts in many colors, we could see this working.

What colors do you NOT want to see in your clothing design?

We're really open to anything here. But, because it will need to work for a all of our staff, I think the actual color of the shirt should be fairly standard (gray, black, blue, white).

What adjectives should best describe your clothing design?

Creative, but simple. Slightly youthful... slightly playful.

How will you use the clothing design?

We're primarily going to use these for our Haiku Staff. Staff will where them at education events, speaking engagements, conventions, and so forth. If they are _really_ good, we might give them away to schools, teachers, etc.

What must be included in the clothing design?

We want some sort of strong connection to our brand, but it need not be our logo.

Do you have additional info or links you'd like to share?

Our website: http://www.haikulearning.com