Dignity Entertainment t-shirt (film company)
a clothing project by mikkel_iv

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Dignity Entertainment

What do you do?

We are a feature film production company. Our mission is to produce films that inspire positive social change in audiences worldwide. For us it all starts with people and treating people with respect, truth and honesty irrespective of color, creed or class. We are in the process of building Dignity Entertainment as a film brand and your design is part of this process.

List the size requirement(s) for your clothing design

Design we are after is for t-shirts.

What is your industry?

feature film company

Describe the target audience for your clothing design

Our target audience is international, multi-cultural and open-minded in their approach to life and society. Our target audience is also multi-religious and our projects in development both have Western Muslim lead characters. Films that appeal to our target audience includes: Pursuit of Happyness, Precious, Crash, Winter's Bone, Slumdog Millionaire (to mention a few).

What 3 things would you like to communicate to your audience through your clothing design?

- inspiration / optimism
- community
- honesty

What clothing design styles do you like?

In terms of taste we believe in the beauty of simplicity. That doesn't mean it can't be lively and colorful, it just shouldn't be over designed. As an example of stylistic direction have a look at the t-shirts on http://www.supremebeing.com/menswear/

How many colors should be used in the design?

There is no limit to number of colors used.

What colors do you want to see in your clothing design?

The colors of our logo should be used as the starting point for the design.

What colors do you NOT want to see in your clothing design?

The logo colors should be the main source and we prefer beauty of simplicity...we leave the rest up to your imagination and abilities ;-)

What adjectives should best describe your clothing design?

- hip
- modern
- international
- clean

How will you use the clothing design?

The t-shirt designs will be used for promoting the our company as gifts and competition prizes and will also be available for sale.

What must be included in the clothing design?

The design should be aligned with our logo so that

Do you have additional info or links you'd like to share?

To get a better understanding of what we do and what we stand for have a look at our website: www.dignityentertainment.com