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Starts: 8-Apr-12 5:33 p.m. GMT

Ends: 20-Apr-12 11:59 p.m. GMT


Award 1: $300, was awarded to spegisp...

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I had entered the overwhelming universe of wealth building like most had; lost, frightened and by my own accord. Yeah, I'd seen the Fidelity billboards, the E*Trade commercials, and the Charles Schwab newspaper ads a million times. But none of them made any distinct impressions on me because none of them spoke my language. So it was really no surprise to me when I discovered that I couldn't comprehend a single word on their websites and apps. Whenever I would check out the Bloomberg app or the Vanguard website I felt lost in a big cold system, that I would later come to call "The Machine." I felt like it was always me against The Machine. I felt like a little kid lost in a big department store searching for his parents. Apart of me really did want to be apart it, but there was another part of me that just couldn't get passed the cold nature of the machine and it's insentient system. Each site/app, upon loading, dove directly into itself without ever truly explaining itself. Instead of taking the time to focus on it's unique benefits, and showing each user what it could personally do for them and their lives, they each more or less focused on their dazzling array of features by showing off what they could do in general, and bragging about how complex they where. The system was quite traverse. It actually felt as if each stock market software developer expected all it's users, new and or old, to have a "common" level of understanding, knowledge, and experience before participating. This method was vague, intimidating, and highly irrational, but effective. Effective in creating unnecessarily high barriers for new investors to climb. In my opinion, users downloading a stock app, have only one thing in common and it's not knowledge, understanding, or experience, but a desire to build wealth. To presume all users share a common level of anything in any industry is in my opinion, at best, an economically illogical guesstimate. I searched high and low throughout the internet universe for an alternative to the system. Apart of me knew no such thing existed, but I wanted it so bad that I searched anyway. The quote "Be the change you wish to see in the world." - Mahatma Gandhi came to mind. As I trotted aimlessly through the inter-web. "Be the change." Could I create a new system? Not just another competiting app fighting for the same slice of the pie as (E*Trade and Schwab have been for discount brokering), but for an entirely new slice. A warm friendly system, that focused more on building emotional relationships with it's users, than technical ones. A system without fancy terms and uber-professional user interfaces that make the Nasa space stations look like crummy McDonald's PlayPlaces. A system tailored specifically to REAL people with REAL wealth building issues. People who maybe lack confidence. People who think stocks are just an accelorator for the super rich. People who see financial freedom as a figment of their imaginations. Just the thought of such a system gave me butterflies. I was extremely passionate about the subject, but I had no idea how large the target market for it was, but I knew it was out there, I knew it was being severely neglected, and I knew it had to be massive because everyone I knew was in the same boat as me. They wanted to build wealth but they just didn't have the tools. So I started to do my homework on the subject, and sure enough I was right. There was a way and the numbers.... were more than massive.

Update 12-Apr-12 GMT
I feel the time originally allotted was not enough. I would like to extend the project time a bit.
Update 12-Apr-12 GMT
The majority of our app's design and development will be outsourced. But we will need a CTO and a CFO. The management team will consist of me as the founder-CEO and i'm willing to offer equity in the company to attract co-founders. This needs to be placed into the B-Plan.
Update 13-Apr-12 GMT
TEAM CRO: The Management Team/Co-Founders

Chief Executive Officer (CEO) The director of business development who presides over the organization's day-to-day, month-to-month, and year-to-year operations. The position involves communication with the press and the rest of the outside world, as well as the organization's executives, management and employees; the decision-making role involves high-level decisions about policy and strategy. As a leader, the CEO advises the board of directors, motivates employees, and drives change within the organization.

Chief Technical Officer (CTO) The director of development team. The CTO’s focus is on scientific and technological issues within the organization. The CTO also needs a working familiarity with regulatory and intellectual property (IP) issues (e.g. patents, trade secrets, license contracts), and an ability to interface with legal counsel to incorporate those considerations into strategic planning and inter-company negotiations. He reports directly to the CEO.

Chief Creative Officer (CCO) The director of the design team. This position is responsible for the overall look and feel of all materials, code, and branding associated with Sharecro. The Creative Officer leads the communication design, interactive design, and concept forward in any work assigned. The creative director must be able to make decisions in a deadline driven environment in the most efficient way as possible. Coordinating his or her team in an accurate conceptual direction of where the project needs to go and involving their team in constant creative/brainstorming sessions is crucial. The position reports directly to the CEO.

Chief Compliance Officer (CCO) The Compliance officer is primarily responsible for overseeing and managing all the heavily regulated compliance issues within our organization. The position is required to adopt and implement a written policy designed to prevent violations of the Securities Exchange Commission’s “Advisers Act” and other regulations. The CEO must review these procedures annually for their adequacy and the effectiveness of their implementation, and designate a compliance officer to be responsible for administering these procedures under the “Compliance Rule” — Rule 206(4)-7.