Dates

Starts:25-Sep-09 9:42 p.m. GMT

Ends:2-Oct-09 9:42 p.m. GMT

Awards

Award 1: $600

Formats

PSD,JPG

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

LET ME TELL YOU ABOUT US:

I just got back from spending 9 months in China + researching products there.

I'm starting a blog on products manufactured in china. I'd like the blog theme to reflect that but in a way that reflects the new China vs. the old China. What is the new China? It's optimistic, a little delusional, high energy, capitalistic.

The URL for the site will be: www.BrandNewChina.com

HERE IS WHAT WE NEED:

1) a logo
2) a palette
3) a layout for
a) main page w/ teaser
b) detail page (w/ comments)

The layout should account for the usual items found in blogs. A good example would be http://consumerist.com/

Note that they have ad space / teasers + when expanded:
http://consumerist.com/5368088/consumerist-frid...

has the ability to share the story w/ others + will need a way of showing quotes of others in a nice way (indentation, soft colour? something).

In addition, please have the twitter badge (http://www.go2web20.net/twitterFollowBadge/), subscribe by RSS, incorporated into your design.

This will be for a Wordpress blog.

OUR TARGET AUDIENCE IS:

people interested in branding products from China, people who are interested in Chinese manufacturers with Western distribution, people who like to laugh at the absurdities of Shanzhai (the art of the fake).

WE LIKE THESE DESIGNS:

I love the hues + saturation of this Chinese artist:
http://www.google.com/images?sa=3&q;=liu+ye+chi...

I like the simplicity of these products
http://www.dwr.com/category/accessories/workspa...

And these layouts:
http://www.workplaydream.com/portfolio.php
http://www.brandchannel.com/careers_profile.asp...

Think British inspired design vs Kitch.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

I don't want to see this:

http://www.vam.ac.uk/vastatic/microsites/1636_c...
http://www.rainfall.com/posters/travel/115194.htm
http://images.google.com/images?client=safari&r...
http://images.google.com/imagaes?hl=en&client;=...
us&um;=1&sa;=1&q;=china+mao&aq;=f&oq;=&aqi;=&start;=0
http://cnreviews.com/