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Banner Design

As more and more people rely on the Internet to read the news, watch movies and participate in discussions, it’s important to find new and creative ways to market to those people. Businesses of all sizes, from one person start-ups to small and mid-size businesses to international conglomerates, need to find ways to extend their marketing messages to the Web. One way to reach your customers is to use banner ads. Banner design involves the design of small banner ads for use on the Internet. Banner design can also involve design of banners to use offline, but in this article, we will be talking about banner design for online use.

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Freelance Banner Design & Banner Designer

A good banner designer can help a company to more effectively advertise its products or services to customers. Good banner design can also help individuals and businesses to promote their brands online, including on social networks such as Facebook, MySpace, Twitter, Classmates, Bebo, hi5, LinkedIn, and others. A banner ad is designed to promote your brand and to attract traffic to your website. A good banner ad is more than just a great logo design. Banner ads sometimes use animation and sound. Banners are intended to work the same way as traditional advertisements. When consumers see banner ads, you want the banner ad to persuade the consumer why they should choose the product or service you are marketing. Keep in mind that banner ad sizes have been standardized and there are multiple different size requirements, which depend on the websites where you’ll advertise. For example, large rectangle banner ads are 336 by 280 pixels, leaderboard banner ads are 728 by 90 pixels, and standard skyscrapers are 160 by 600 pixels. Make sure you know what sizes you need for your banner ads before engaging a banner ad designer or design firm.

Banner Design Firms & Freelance Banner Designers

There are many ways to buy banner design. You can design it yourself, have an employee help, use an outside banner design firm, or hire a freelance banner designer. There are pros and cons to each option.

Doing it Yourself/In House Banner Design

Pros – Doing it yourself or using an in house banner designer is a great way to keep you banner design price down while utilizing a resource that is very familiar with you or your company’s values and brand standards. Cons – Doing it yourself, or using in-house resources are not always as effective as an outside banner design firm or freelance banner designer may be. Although the price may be low, the quality of work may not be as high. Tip – If you decide to do it yourself or use in-house resources, consider the cost to do so, including the cost of the necessary hardware and software, and the time involved in getting a great site design. Also keep in mind that effective banner design requires a familiarity with proven methods to gain the attention of the reader when they are looking at a lot of content on a website.

Banners Design Firms

Pros – Banners design firms often provide very high quality banners design work. They will usually provide a few options for your banners design that will give you some variety to choose from. And they will be able to provide you banners design in the various sizes that you will need for effective ad campaigns online. Cons – Banners design firms can be very expensive and you may find that the banners design price is out of your budget. Tip – If you decide to engage a banners design firm, you should look for at least three or four firms and obtain quotes so that you can evaluate the cost of hiring any of those firms to help you with your banners design needs.

Freelance Banner Designers

Pros – A freelance banner designer can bring the best of both worlds together -providing a high quality banner design service at lower prices. Cons – The single biggest issue with utilizing freelance banner designers is finding the right one. There are many freelance banner designers and picking the right banner designer is often a difficult task. Tip - If you decide to engage a freelance banner designer, you should look for at least three or four banner designers and ask them for detailed quotes so that you can evaluate the cost of hiring any of them.

Why Use crowdSPRING for Banner Design

Some of the best banner designers in the world work on crowdSPRING. crowdSPRING can help you leverage an international community of designers and eliminate your worries about the cost of banner design. On crowdSPRING, thousands of designers from over 170 countries around the world compete for your business. You will get choice for your banner design that you will not get anywhere else. In fact, we guarantee that you’ll receive at least 25 entries to your project, or you can ask for a full refund – no questions asked. Our unique model and design process addresses and solves many of the problems typically found when buying banner design services. Unlike traditional marketplaces where you might look at three or four banner designers or firms, on crowdSPRING, banner designers from around the world post actual designs. You don’t need to obtain quotes in advance of the work because you set your own price. And when your project ends, you choose the one you like the best. It’s that simple! So, can we help you to design the perfect banner for your marketing campaign?

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