How to Cut Costs Without Cutting Your Staff
a article, report & proposal project by tyler

Creative brief

Business Name

National Seminars/STAR12

What do you do?

Provide training and information on business topics and trends to individuals and companies through seminars, webinars, online courses and articles

What is your industry?

Training

Describe your audience

These particular articles are for management professionals who want to develop or improve their job skills and obtain helpful information about their profession

How do you intend to use this article, report or proposal (print, web, etc.)?

Web

What 3 things would you like to communicate to your audience through this content?

Times are tough, budgets are tight, but that doesn't mean you have to start handing out pink slips; give a numbered or bulleted list of several ways to cut costs without laying off staff; finish with short conclusion

Do you have a title for this piece?

How to Cut Costs Without Cutting Your Staff

Do you have a thesis or conclusion that must be reached?

It's possible to cut costs without cutting staff

List all information that must be included

Intro; numbered or bulleted list of several ways to cut costs without laying off staff; finish with short conclusion

What character, tenor and spirit do you want to convey?

Friendly, conversational tone

What is your required length in words or pages for this article, report or proposal?

around 500 words

Do you want to include additional info?

Look around the web for examples of this same type of article; do some research if you've never been a manager in this position