Dates

Starts:17-Feb-10 10:34 p.m. GMT

Ends:1-Mar-10 10:34 p.m. GMT

Awards

Award 1: $200

Formats

RTF, PDF, WORD

Contract

Preview: crowdSPRING Contract

Materials

File 1: Incontinence_basics_an... (29.5 KB)

Uploaded on 18-Feb-10 10:30 p.m. GMT

Creative brief

LET ME TELL YOU ABOUT US:

We are The CareGiver Partnership, a national, direct to consumer retailer of a broad range of products and supplies for home healthcare. These include incontinence, skin care, daily living aids, mobility aids, wound care, diabetes, support stockings, etc.

HERE IS WHAT WE NEED:

Over time, we plan to create a library of over 500 articles to place that can help drive traffic to our website (www.caregiverpartnership.com) and call center. This is just an initial test using CrowdSpring.

OUR TARGET AUDIENCE IS:

Women 50+ who are careivers to a loved one or friend - primary target -- we call them the 'carers'.

The other target are men and women 50+ who use the products and supplies we offer -- the 'wearers'.



WE LIKE THESE EXAMPLES:

See attached

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The articles should contain a few links to products we offer which are consistent with the information presented in the article. (www.caregiverpartnership.com), a headline, Meta description, Key Words and Tags.

The articles can be bylined by our Physician Assistant and Mayo Clinic trained nutritionist or by our Founder, Lynn Wilson.