Dates

Starts:25-Jul-08 11:13 p.m. GMT

Ends:1-Aug-08 11:13 p.m. GMT

Awards

Award 1: $150

Award 2: $150

Formats

GIF,PNG,FLV,EPS,PSD,AI,JPG

Contract

Preview: crowdSPRING Contract

Materials

File 1: 99454_dawdle_final.ai (409.2 KB)

Uploaded on 25-Jul-08 11:15 p.m. GMT

File 2: 99455_dawdle_final.eps (611.0 KB)

Uploaded on 25-Jul-08 11:15 p.m. GMT

Creative brief

Let me tell you about us.

Dawdle is the largest online marketplace for video games, systems, and accessories. Gamers can buy and sell with each other with no listing fees, no "PayPal two step" (we handle all payments), and a 100% money-back guarantee. You can learn more about us at http://www.dawdle.com/about/

Here is what we need:

We need standard IAB format banner ads for our upcoming advertising campaign. These ads will be used primarily by our affiliates. We need ads in 468x60, 728x90, 300x250, 160x600, 120x600, and 125x125 sizes.

Our target audience is:

Our target audience is in the United States, and are gamers who know what they want. We support games from Atari 2600 to the Xbox 360, but our sweet spot are games from the NES to the PS2 generation, including handheld games (Game Boy, DS, and PSP).

We like these designs:

We prefer to have a mix of animated images and static images - we want to provide a range of options for our affiliates.

You don't have to use our fonts, but the Dawdle logo is done in Arial Rounded MT Bold and we use Arial across our site. You don't have to use our colors, but the hex values are:
#F8CA13 is Dawdle yellow
#6192C4 is Dawdle blue

Our design absolutely must have:

You're free to do whatever you want, as long as it's consistent through the sizes. We generally try to push a "safe and easy" message, but you're free to invent your own slogans.

File sizes must be less than 50k so that they can fit into Google's (and others') display networks.

We have included our logo in .ai and .eps format for inclusion in the banners. It should be visible in all static images and in the last frame(s) of animated images.

Things we don't like or don't need for this project or other things to avoid using, doing, seeing, etc.

We've previously used a "please don't click" line in our most recent ad campaign. The ads were very Google-esque with liberal use of whitespace and the Arial font. We would like to see something a bit more designed - we can do things this simple ourselves.

Try to come up with ads that communicate why someone should use Dawdle rather than eBay or going to their local GameStop - we support older platforms, we're easier to navigate, we provide a 100% money back guarantee, and other benefits.