mgmarshall has picked a winning ad banner design

For $300 they received 170 design concepts from 15 designers!

  • Award 1
    mockup 2-03 by qlabdesign

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Dates

Starts:22-Apr-13 2:35 p.m. GMT

Ends:30-Apr-13 12:10 p.m. GMT

Awards

Award 1: $300, was awarded to qlabdes...

Formats

Layered PSD, PNG

Contract

Preview: crowdSPRING Contract

Materials
Download all materials

or you can download one by one below:

File 1: bet_asia_logos.zip (10.9 MB)

Uploaded on 22-Apr-13 2:16 p.m. GMT

File 2: Final_Files_WhiteBG.psd (1.7 MB)

Uploaded on 23-Apr-13 7:28 a.m. GMT

File 3: Final_Files_BlackBG.psd (1.7 MB)

Uploaded on 23-Apr-13 7:29 a.m. GMT

File 4: Final_Files_RedBG.psd (1.6 MB)

Uploaded on 23-Apr-13 7:29 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Bet Asia (Sports Gaming Limited)

What do you do?

Bet Asia is a social betting website where Southeast Asians can bet on sports and casino games for free and win prizes. The site also provides betting previews for all the big sporting events, as well as exclusive tips and info on how to win at gambling.

Do the ad banners need to meet specific size requirements?

Yes, the correct size banner size is - Width: 620px Height: 400px.

How many different size variations of the ad banner do you need designed?

We only need one size banner which is 620x400px.

What is your industry?

Internet

Describe the target audience for your ad banner design

Southeast Asian men, typically in their 20s and 30s.

What 3 things would you like to communicate to your audience through your ad banner design?

Signing up to Bet Asia / becoming a member – this is the ultimate goal of the advert.

Free to join website, but can win real prizes on Bet Asia.

Sports betting (especially soccer) and casino games.

How is your company different from your competitors?

We are the only free-to-play social betting site in Southeast Asia.

What ad banner design styles do you like?

Clean and vibrant designs that make an impact and serve as a powerful call-to-action for people to sign up to Bet Asia. The quality of the design has to be high as it will form a key part of the site’s homepage.

What colors do you want to see in your ad banner design?

Predominantly red, plus black and white. See logo on BetAsia.com and additional logos attached for inspiration.

What colors do you NOT want to see in your ad banner design?

We only really want to see red, black and white, but exceptions can be made.

What adjectives should best describe your ad banner design?

Clean, vibrant, striking, engaging, powerful

What content must be included in the ad banner design?

The following visuals/concepts need to be included in the advert:

Soccer, basketball and tennis (we need to visually show that you can bet on these sports on Bet Asia, especially soccer which is by far the most popular sport in Southeast Asia)

Casino games (at present there are no casino games on the site but when they go up they will include Asian gambling favourites such as baccarat, blackjack, roulette and sic bo, so some visual reference to the concept of casino is needed)

The following text needs to be included in the advert:

- Bet Asia (logo)
- Asia’s Biggest Social Betting Site
- 100% Legal
- Bet For Free & Win Real Prizes

Do you have additional requirements or links you'd like to share?

Please go to www.betasia.com to get a feel for the site. The most popular part of the site is free-to-play sports betting, which is what needs to be highlighed in the advert as a reason to join the site.

Resources - high resolution Bet Asia logos:

http://www.betasia.com/simages/logos/hi-res/Fin... (Red)
http://www.betasia.com/simages/logos/hi-res/Fin... (White)
http://www.betasia.com/simages/logos/hi-res/Fin... (Black)

Homepage – http://www.betasia.com

Advert will go where list of sports betting markets currently are.

Brief updates

23-Apr-13 7:28 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
23-Apr-13 7:29 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
23-Apr-13 7:29 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
26-Apr-13 6:50 p.m. GMT
Please note you must include a "Sign Up Now" of "Sign Up Now For Free" call-to-action button in your design. The point of the advert is to get people to sign up to Bet Asia.

Red has to be the dominant colour in the advert as that is how we will be branding Bet Asia. Air Asia has a nice red you can base it on. They also have a nice jet black you can use.

In terms of sports included in the design, soccer must be the dominant one but you can also include baskbetball and tennis. The casino element is optional.

Images - you must let us know in your design if the images are yours or not. We cannot use copyright images. It would be much better for you to design the sports players in our opinion.

Thanks!
29-Apr-13 10:02 a.m. GMT
Extended to allow time for designers to respond to comments and alter designs (check your replies ASAP).