motorweb has picked a winning ad banner design

For $500 they received 36 design concepts from 9 designers!

  • Award 1
    Banners for NZ Company  by autieyebag

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:18-Apr-12 2:09 a.m. GMT

Ends:25-Apr-12 2:09 a.m. GMT

Awards

Award 1: $500, was awarded to autieye...

Formats

Layered PSD, GIF

Contract

Preview: crowdSPRING Contract

Materials

File 1: Creative_Brief_-_FB_Ca... (60.0 KB)

Uploaded on 18-Apr-12 2:04 a.m. GMT

File 2: MotorWeb_Brand_Guideli... (1.3 MB)

Uploaded on 18-Apr-12 2:05 a.m. GMT

File 3: MTA_Gift_Vouchers_Spre... (1.1 MB)

Uploaded on 18-Apr-12 2:05 a.m. GMT

File 4: MTA_Gift_Vouchers-20SA... (891.5 KB)

Uploaded on 18-Apr-12 2:05 a.m. GMT

Creative brief

Business Name

MotorWeb

What do you do?

Motorweb help preople buy used cars safely.

Our Vehicle Information Report (V.I.R), includes ownership history, whether the vehicle has debt owing, current WOF and registration details etc. MotorWeb provides over 500,000 of these reports each year, primarily to finance companies and car dealers but also to the general public.

Do the ad banners need to meet specific size requirements?

810px x 400px

How many different size variations of the ad banner do you need designed?

Just need thumbnails for each: 110 x 80px

What is your industry?

Automotive

Describe the target audience for your ad banner design

Our customers’ tend to be mid-lower income earners who are buying 10 year old vehicles. They are risk-adverse.

What 3 things would you like to communicate to your audience through your ad banner design?

Campaign message
Prize
Our logo

How is your company different from your competitors?

Provide and end-to-end car buying service, not just a report.

What ad banner design styles do you like?

basically inline with our brand guidelines (see attached)

What colors do you want to see in your ad banner design?

basically inline with our brand guidelines (see attached)

What colors do you NOT want to see in your ad banner design?

not too many colours outside our brand guidelines

What adjectives should best describe your ad banner design?

They will reside on Facebook so they should be fun!

What content must be included in the ad banner design?

Campaign message
Prize
Our logo

Do you have additional requirements or links you'd like to share?

see brief etc. attached