Banners for home textile and decor store
a ad banner project by urbanara

Creative brief

The buyer added updates to the brief. Read them.

Business Name

URBANARA

What do you do?

ecommerce company, offering high quality home textiles and home accessories from around the world at up to 60% less than the on the high
street. Our shop urbanara.de recently launched in Germany.

Do the ad banners need to meet specific size requirements?

120x600
300x250
728x90

for the initial contest a master layout of 300x250 px will be sufficient, if you are the winner please provide us with the other sizes

How many different size variations of the ad banner do you need designed?

three

for the initial contest a master layout of 300x250 px will be sufficient, if you are the winner please provide us with the other sizes

What is your industry?

home textiles and home accessories

Describe the target audience for your ad banner design

location: Mostly urban areas but also provides opportunities for more rural areas to
purchase products they might not otherwise have access to

Lifestyle: Take pride in their home, appreciate quality, read deco and design magazines,
travel, like luxury and style but may not always be able to afford it

Internet Usage: Comfortable with Internet shopping, appreciates the convenience as well
as the access to new concepts and products which the Internet allows

Demographic: Young/ Mid Aged Professionals – aged 30 - 60

Sex: 60/40 Female to Male

What 3 things would you like to communicate to your audience through your ad banner design?

"don't click me unless you want to buy the product"
"Catches your eye, without bothering you"
"Classy, luxury, high quality"

How is your company different from your competitors?

URBANARA is offering high quality products at their true price, with
none of the additional costs traditional retailers add on.

What ad banner design styles do you like?

natural, simple

What colors do you want to see in your ad banner design?

Background tone: R242 G240 B235
Grey 1 (buttons and keylines): R205 G202 B188
Grey 2 (body text): R141 G133 B132
Grey 3 (logo and headlines): R93 G82 B81
Highlight red (rollovers and sale badge): R255 G56 B18
Dark highlight red (bottom of SHOP NOW arrow button): R199 G51 B20

What colors do you NOT want to see in your ad banner design?

pink

What adjectives should best describe your ad banner design?

modern, urban, minimalistic, clean, comfortable, warm, sophisticated but not exclusive

What content must be included in the ad banner design?

changing product images (please take images from our website)
price tag
headline: "Hochwertige Wolldecken" (high quality whool blankets), "Hotelbettwäsche" (hotel bed linen), "Edle Decken" (luxury blankets)
logo (please see website)
call-to-action: "Zum Shop" (to the shop), "Zum Angebot" (go to the offer), "Jetzt bestellen" (order now)

Do you have additional requirements or links you'd like to share?

please see the style of our website,
please use the optima font

http://www.urbanara.de/