CBA has picked a winning ad banner design

For $300 they received 141 design concepts from 13 designers!

  • Award 1
    New Hat Style Promo  by qlabdesign

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Dates

Starts:21-Sep-11 7:23 p.m. GMT

Ends:29-Sep-11 11:59 p.m. GMT

Awards

Award 1: $300, was awarded to qlabdes...

Formats

Layered PSD, GIF, JPG

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

Business Name

New Hat Promo on Home Page

What do you do?

Leading web retailer of "The Game", College Licensed Hats.

Do the ad banners need to meet specific size requirements?

Yes --- 188W x 187H
see location on home page
www.TheCollegeShack.com
New design will replace bottom right corner promo that currently shows a greek tie.

How many different size variations of the ad banner do you need designed?

1 only.

What is your industry?

Apparel web sales

Describe the target audience for your ad banner design

16-24 year old male in college or college directed.
Sports and Greek fraternity oriented.
Loves to wear college and sport caps.
Youthful, energetic, web savvy and confident.

What 3 things would you like to communicate to your audience through your ad banner design?

1. New retro throwback style now available
2. Many schools to select from including bar and circle designs
3. New style - sports a taller and wider profile

How is your company different from your competitors?

We are the leading web sales provider in "The Game" head wear.
Our customers see us as the authoritative source for this product.
This new style hat (retro throwback) has been requested for quite a while from our customers and we are one of just a few selling it.

What ad banner design styles do you like?

Edgy, youthful, featuring our products - in this case the new retro style hats.
Select colors that match our site.
Will provide links below as examples.

What colors do you want to see in your ad banner design?

Blues
Greys
Note: Many colors in the hats
See home page - www.TheCollegeShack.com
Overall - use your design judgement!

What colors do you NOT want to see in your ad banner design?

Blues
Greys
Note: Many colors in the hats
See home page - www.TheCollegeShack.com
Overall - use your design judgement!

What adjectives should best describe your ad banner design?

Sell new Retro Throwback Hats.
Communicate that we have in stock now.
We have both bar and circle designs.
Click here to see our selection.
Order 2 and qualify for free shipping

What content must be included in the ad banner design?

New Bar and Circle Throwback Hats
In stock now
Click here to see our selection.
Option if we can fit it...."Order 2 and qualify for free shipping"

Do you have additional requirements or links you'd like to share?

Home page: www.TheCollegeShack.com

Retro Bar hat in color: http://www.thecollegeshack.com/Arkansas-Large-R...

Retro Bar hat in white: http://www.thecollegeshack.com/Illinois-Large-R...

Retro Circle hat in color: http://www.thecollegeshack.com/Florida-Large-Re...

Note...many examples of the new retro Circle and Bar hats on our site to select from.....select hats, circle or bar, then look for hats with a sticker on the bill.

Brief updates

28-Sep-11 6:34 p.m. GMT
Extending to have a fe more refinements on our selected favorites.....Wow everyone did a great job.
Thanks